The Impact of Information Asymmetry on Real Housing Price
Henry HSIEH/Hsin-Mei LIN
Keywords:Vacancies, Real House Price, Construction Behavior, Information Transparency、Exaggerating and Exacerbating Effects.
ABSTRACT
Fan Involvement, Team Identification, and Fan Loyalty Pre- and Post- Brand Acquisition – An Empirical Study of Chinatrust Brother
Yu-Chieh CHAO/Yu-Chen TUNG/Tzu-Ting HUANG/Hua-Lun LIN
Keywords: Brand Acquisition, Involvement, Fan Identification, and Fan Loyalty
ABSTRACTBaseball was the first professional sport in Taiwan. Brother Elephants has long been the most popular team in CPBL. In 2013, due to heavy financial losses, Brother Elephants was sold to Hua Yi, a subdivision of CTBC Holding. In 2014, the new team was officially renamed as “Chinatrust Brothers”. Although the original team mascot and identity color are still in use, the change of the name and management style of the team receives harsh criticism from fans. Therefore, using Brother Elephants as an example, this study examines the relationship between fan involvement, team identification, and fan loyalty pre- and post- brand acquisition. Furthermore, this study aims to determine whether there are differences in fan involvement, team identification, and fan loyalty pre- and post- brand acquisition.
Using fans of the Brother Elephants (or Chinatrust Brother) as research subjects, this study adopts online survey to investigate fan involvement, team identification, and fan loyalty pre- and post- brand acquisition. 215 (pre-acquisition assumed) and 245 (post-acquisition assumed) effective sample questionnaires are collected respectively. The results show that (1) fan involvement is positively associated with team identification; (2) fan involvement is positively associated with fan loyalty; (3) team identification is positively associated with fan loyalty; (4) There are significant differences in involvement, fan identification, and fan loyalty pre- and post- brand acquisition, implying a declining trend in all variables over the post-acquisition period, especially for male fans.
An Empirical Research of Five-Phases Allelopathy Model on Stock Selection Strategy upon the S&P 500 Index’s Component Stocks
Alex K.H. CHANG/Wei-Hsuan PENG
Keywords: Five-PhasesAllelopathy Model, Chinese Numerology, S&P500 Index’s Constituent Stocks
ABSTRACT
An Empirical Research of Five-Phases Allelopathy Model on Stock Selection Strategy in Singapore Stock Market
Alex K.H. CHANG/Wei-Hsuan PENG/Wen-Xing WANG/Hsin Ching LIN/Shuo-Cheng SHIU/Shao-Hua TSAI/Chih-Cheng SHIH/Chik-Ooi HENG
Keywords:SGX Market, FPAM, Chinese Numerology, Stock Selecting
ABSTRACTThis research is based on Five-Phases Allelopathy Theory of Chinese numerology, which we use to establish a stock selecting model. There are five elements in the theory of the Five- Phases Allelopathy of Chinese numerology, including metals, wood, fire, water and earth. All elements are related with each other, and we make use of this relations as the main concept. Our sample data are all stocks’ monthly data in Singapore stock market from 2000 to 2013, totally 14 years. This study use two aspects to verify the use of the Five- Phases Allelopathy Model(FPAM) in Singapore stock market. The results show that the group, which the element of companies are “earth”, have highest accuracy of 84.44% in sampling period from a natal numerology. And from the view of appropriate of different natal industry group in sequencing years, eight of fourteen years match the Five-Phases Allelopathy Theory that the average return of the high-paid group is higher than the average return of the low-paid group, accuracy up to 57%. Owing to most international specialists believe the stock is a leading index, we add the return rate which is three month earlier to compare the original return rate.Thehighest accuracy is the companies which element are “wood”, accuracy up to 63.83%;, During the study period, the average return of the high-paid group is higher than the average return of the low-paid group in eleven years, accuracy up to 78%.